About Us

When your organization embraces digital equity, accessibility becomes an investment, that protects your brand and grows with your business.

It signals to the world that inclusion matters. And the results have the potential to transform how people feel, think and act.

We believe in listening, paying attention and affecting meaningful change. We design for conversation.

The result is remarkable.

female avatar within a light green circle, she is wearing a green cardigan

Our values


We believe that true connection starts with empathy by listening to understand, and then by asking “what if there’s a different way?”


We believe in the freedom to redefine what it means to be inclusive and to redesign the dialogue.


We believe that curiosity can affect real, measurable change that transforms relationships.


We believe that creative constraints result in richer, more inclusive and accessible experiences that are better for everyone.

Meet Kelly Thibodeau, Principal:

We understand that trust is at the heart of everything.

Kelly Thibodeau

Kelly is a consultant, trainer and speaker who’s been making online marketing make sense for organizations, nonprofits and industry groups for over 25 years. She’s the Founder and President of Squarely Accessible and is sought-after speaker, podcast guest and guest lecturer.

Kelly brings a unique perspective to her work through her belief that all digital experiences are social and that when organizations get their people talking, that’s when the magic happens. She guides organizations in engagement and messaging strategy while advising on how to build sustainable teams, policies and practices, grounded in metrics that drive businesses forward.

Kelly is a leader who champions accessibility. Her experience in digital accessibility started in 2007 as a member of an internal working group for a leading international financial services organization, and then as a key member of an Accessibility for Manitobans Act (AMA) working group within a private insurance organization.

She believes that people want to engage with companies that show the relationship means as much as the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace. 

Where we stand

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We gratefully and respectfully acknowledge that we work as uninvited guests on Treaty 1 Territory, the traditional lands of the Anishinaabe, Cree, Oji-Cree, Dakota and Dene Nations and on the homeland to the Red River Metis Nation, that our drinking water is sourced from Shoal Lake 40 First Nation, and the electricity that powers our office is from Treaty 5.

We stand with all BIPOC, disabled and 2SLGBTQ2IA+ communities, and we’re committed to creating safe spaces where we can all thrive.

The Ethical Move

the ethical move stacked wordmark within a black circle, with the words honesty, responsibility, trust, transparency, integrity, and equity circled around it

Squarely Social Inc. is a member of The Ethical Move. We believe that how we sell matters and in doing marketing differently by recognizing the systems that run based on privilege for some and lack of it for others. We believe that it doesn’t work unless it works for everyone.

What’s changed
since COVID-19?

The good news is — not much!

Online is our way of doing things. We believe that as communities come together, anything is possible. When we use technology to come together online, we’ll build connections in a whole new way.

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