Get insights and practical tips about social media strategy, online writing and ideas to help you engage with your audience.

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When market research becomes a measuring stick

I’ve been doing market research. A lot of market research. I’ve researched so many digital marketing companies that they’ve all started to blend together.

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How to use your LinkedIn profile to boost your search ranking

If keywords aren’t already part of your search engine optimization (SEO) marketing strategy, LinkedIn is a great platform that can help boost your search engine rank.

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3 tools to help you create killer social media content

Go from stressed out to bursting with pride. Unlock the secrets of creating killer social media content by using our social media content planner.

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Your customers are talking. Are you listening?

If you’re not sure what your customers are saying (or even if you are), start by listening to them. This isn’t a one-time exercise.

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The best kept secrets in social media

Keeping up with the pace of changes in social media — from the platforms to the features and functions — can feel like climbing a mountain.

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Why your social listening strategy is good for business

Social media success doesn’t come down to ad spend or product promotions. Pay attention, listen closely and serve your customers.