Search Engine Optimization Copywriting Certificate

Get your website content found in search.

Think blogging is a waste of time? The Search Engine Optimization (SEO) Copywriting Certificate Program will demystify SEO and transform how you write blogs so your website gets ranked in search.

October 18 and 19, 2023

The cost for the training is:
CAD $975 + Tax

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Stop staring at a blinking cursor.

You started a blog, published a few posts every week, then every month, then every other month, then once or twice a year.

You waited for the promised traffic, in the hopes of growing your audience and getting leads that turned into real business growth.

But you got crickets instead.

You Googled your website, looking for a change in rank that never came, got frustrated and gave up.

And you resigned yourself to the idea that doing what it takes to get your website ranked in search is complicated, out of reach and not worth it.

It’s time to get strategic about your website content

Search engine optimization brings steady, consistent, high-quality traffic to your website you can count on. It’s the heartbeat of your content marketing strategy and it brings the right people to your website so your brand is all they’re thinking about.

Blogs are about building trust and building relationships.

When SEO is working, you know what people are searching for, why they’re searching for it, and you know how to write copy that keeps them coming back.

You’re not worried about the algorithm because you have the confidence to know that the kind of content you’re creating is algorithm-proof.

Demystify what it takes to succeed

The SEO Copywriting Strategy Certificate Program is designed to demystify SEO and get it working for your website.

Knowing how to use keywords is only one part of SEO. First, you have to understand who your audience is, what they’re looking for and how you can help them. 

Then, it’s about creating a plan for delivering high-quality content that builds topic authority in your niche and taking steps to tap into SEO opportunities on (and off) of your website.

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What you’ll get:

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Live online group sessions.

One live 3-hour session each week for 3 weeks to learn core concepts and apply your knowledge through practical exercises and small group activities.

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Pre-reading and homework to help you prep.

Access to pre-reading and activities before the program starts to help you get the most out of the live sessions.

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Post-program assessments.

Real-time feedback on the deliverables you’re creating.

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Online 1 on 1 consultations.

A consulting call to answer your questions and help you move your organization forward.

Here’s our agenda:

Week 1

Get organized. Learn the fundamentals.

In this first session, you’ll learn what SEO is, and what it isn’t. You’ll learn what the benefits are and what you can expect to get out of it.

Week 2

Get out there. Put your new knowledge to work.

After this session, you’ll learn how to conduct keyword research and what tools to use. You’ll build a keyword list in real time that you can integrate into an editorial calendar and use to start creating high-quality content.

Week 3

Get ahead. Craft content that gets noticed.

In this session, you’ll learn how to identify topics and develop content pillars for your organization. You’ll learn how to create blog posts that are easy to write and inviting to read. And you’ll learn how to tell what’s working and what’s not.

Week 4

Get coached.

This is where you get one on one time with your instructor. Get professional guidance you can put to work, get answers to help you fill in the gaps and get ready to share your new SEO strategy!

Date & Time

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Classes are:

October 18 and 19, 2023 from 10:00 am – 12:30pm


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The cost for training is:


$367.50 + Tax


The cost for the program is $975. We keep class sizes small so you have a customized, intimate experience to get the most out of the program.

About your instructor Kelly Thibodeau

I believe search is about humans, not robots.

I started Squarely Social on a mission to help small governments, nonprofits and business leaders engage with the people who matter most to them. Today, those places are digital places. 

I believe that customers want to do business with companies that value the relationship as much (or more) than the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace.

After a corporate marketing career inside a large, international financial services organization, I know it takes an open mind, persistence and commitment to find the systems that work. I’ve been helping organizations learn how to connect with their audiences and grow since 2004. 

Headshot of the Search Engine Optimization Copywriting Certificate Program Instructor Kelly Thibodeau

I love people and I love learning. I’ve been an instructor in post-secondary education at the University of Winnipeg, Red River College and Simon Fraser University. I’ve taught dozens of workshops, coached people one on one and delivered keynotes to large audiences.

What workshop participants have said:

The keywords search was a total game changer!

Workshop participant

Blog Writing, Planning and how to Reuse Blog Content in Social Media

I really enjoyed this workshop. It was highly relevant, applicable and interesting. Thank you for this

Workshop participant

How to Create Content Your People are Searching for

Who this course is for

This course is for you if:

  • You’re tired of wasting time writing blogs that don’t deliver business results
  • You’re determined to figure out how SEO can work for you company
  • You have other priorities in your work and need a trusted system you can count on

This course isn’t for you if:

  • You don’t care about getting business results from blog content
  • You aren’t responsible for writing blog content for your organization
  • You’re looking for a completely self-paced way to learn SEO

Frequently asked questions

Is the SEO Copywriting Strategy Certificate Program a self-paced course?

No. Pre-reading is sent to you about 1 week before each class so you have time to dive deep into the work, and then get together in the live, instructor-led virtual sessions to apply your learning.

When are classes held?

Each weekly session is on Wednesday mornings from 9:00am to 12:00pm CDT.

Are classes recorded?

Yes! If you can’t make the live sessions, recordings are available.

Can I actually use the templates or are they PDFs I have to print?

All of the templates you’ll use are fully editable documents. No need to print or make extra digital copies.

When do I get the certificate?

When you complete your organization’s SEO copywriting strategy and have your 1-on-1 consultation session with me, you’ll receive a certificate to recognize the time and work you’ve invested!


Schedule a call.

More training opportunities:

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This 6-week online instructor-led program will help you go from stressed out and stuck to confident and clear.

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People want to do business with companies that believe in the same things they do.

Creating accessible social media and website content shows your audience that inclusion matters to your organization.