People want to work with companies who believe in the same things they do, and who put their values into action.
Do you care about creating accessible social media content, but don’t know where to start? Are you afraid of getting it wrong, so you’ve decided to put it off?
Get the knowledge, skills and practice to make sure your social media content works for everyone.
Wed, March 25th, 2026
9:00am to 12:00pm CDT (Central)
The cost for the training is:
CAD $395.00 + Tax
This is what happens when your audience can’t access your online content.
If your social media content creates barriers for people with disabilities, your organization is telling disabled people (and everyone else) that they don’t matter.
Whether you’re writing a LinkedIn article, an Instagram caption or a Facebook post, your audience includes disabled people.
In fact, disabled people make up at least one-fifth of your audience – likely more.
Writing accessible social media content takes knowledge, skills and practice.
Accessibility isn’t something you do at the end of the writing process, it’s the completion of it, and something you think about from the very start.
The Accessible Social Media Content Class is designed to help
You’ll learn practical ways to create accessible social media content to meet Web Content Accessibility Guidelines (WCAG 2.2 AA) or higher over a 3-hour online session.
What you’ll get:
Live, instructor-led online training
3-hours of online training to learn core concepts and apply your knowledge through practical exercises and small group activities.
Pre-reading and homework to help you prep
Access to pre-reading and activities before the program starts to help you get the most out of the live classes.
Resources and tools you can use after class
Part of the journey is learning as you go. You’ll get tip sheets and checklists you can use every day, plus real-time feedback on your content.
What you’ll learn:
The principles of digital accessibility – what it is and what it means
What accessibility levels, standards and guidelines are and the requirements for meeting them
The accessibility features of social media platforms and how to use them
How to write accessible social media content, including implications for graphics and visuals
How to assess the accessibility of your current social media content
The moral, legal and financial risks associated with creating inaccessible social media content
Cost:
The cost for training is:
CAD $395.00 + Tax
About your instructor Kelly Thibodeau
If we haven’t met yet, my name is Kelly Thibodeau. I’m the daughter of a mom who had physical and cognitive disabilities and I witnessed first-hand the negative impacts of living in a world my mom felt excluded from.
I bring together over 25 years of marketing and communications experience and have been involved in creating accessible online web content since 2007, first as a member of a corporate working group, then as a website editor and social media manager. I started Squarely Social in 2018 and have been incorporating accessible web and social media content practices in my work and in my training programs. I’ve led and developed curriculum for universities, organizations and industry groups on digital and social media marketing.
I believe that digital experiences are social, and that conversational content includes disabled people.
More training opportunities:
Accessible PowerPoints Class
PowerPoint presentations are powerful and persuasive.
Move your ideas further with accessible PowerPoints in this 3-hour online class.
Accessible Word Documents Class
Documents are where ideas come to life, where people collaborate and how ideas move forward.
Get the knowledge, skills and practice to make sure your documents work for everyone.
Accessible PDF Basics Class
Love them or hate them, PDFs are everywhere. An accessible PDF is designed for inclusion.
Transform the way you create PDFs in this interactive 3-hour online class.