Immersive social media training to build confidence, competence and clarity.
The next cohort starts September 2023
Got a website?
Using social media?
Overwhelmed?
You know social media has the potential to reach new audiences, create meaningful conversation and truly help people.
Does any of this sound familiar?
- You’re wondering what it takes to make the shift from a reactive social media presence to a proactive one.
- You want to engage a specific audience in social media and don’t know how to reach them.
- You’re noticing that posts are falling flat, but you don’t have the time or know-how to do anything about it.
- You’re struggling to stay positive when the trolls and complainers drown everything out.
- You feel stressed out and stuck because you’re not seeing results from all the time and energy social media takes.
What if you could use the tools and systems big organizations use and put them to work for your audience?
You can. When you join the Social Media Strategy Certificate Program, you’ll learn how to:
- Build the strategy.
- Get the templates.
- Learn the systems.
- Use the tools.
- Make social media work for your organization.
It’s time to go from stressed out and stuck to confident and clear.
What you’ll get:
Pre-reading and homework to help you prep.
Access to pre-reading and activities before the program starts to help you get the most out of the live sessions.
Live online group sessions.
One live 3-hour session each week for 5 weeks to learn core concepts and apply your knowledge through practical exercises and small group activities.
Post-program assessments.
Real-time feedback on the deliverables you’re creating.
Online 1 on 1 consultations.
A consulting call with your instructor to answer your questions and help you move forward.
Agenda:
Week 1
Get organized. Set your strategy.
In this first workshop, you’ll develop or reassess your social media channel strategy for your organization. You’ll lay the foundations for creating your organization’s social media channel strategy.
Week 2
Get out there. Editorial Strategy: Part 1.
After this workshop, you’ll be able to write social media copy that’s compelling and designed to engage your audience. Learn copywriting techniques, how to use hashtags and create conversations that grow your community and your bottom line.
Week 3
Get out there. Editorial Strategy: Part 2.
After this workshop, you’ll develop an editorial calendar for your organization and write posts that engage your social media community. You’ll develop a quarterly editorial calendar and prepare one month of posts.
Week 4
Get ahead. Measure Performance.
In this workshop, you’ll learn how to measure your organization’s content performance and create a report based on your social media goals. You’ll create a report knowing it’s on track with what your organization really cares about.
Week 5
Get focused. A co-working session.
In a facilitated co-working session, you’ll get time to ask questions, learn from your peers and build the strategy that will move your business forward.
Week 6
Get coached.
This is where you get one on one time with your instructor. Get professional guidance you can put to work, get answers to help you fill in the gaps and get ready to activate your new social media strategy!
What clients are saying
The Social Media Strategy that is completely tailored to our needs as a company is my biggest takeaway! It is such a helpful tool that gives clear plans and direction for our social media platforms and growth.
SAKKU INVESTMENTS CORPORATION
The Social Media Strategy Certificate Program allowed us to be intentional about social media instead of reacting and only posting in the moment. It showed me the value and importance of creating a plan, having an executable approach and becoming part of the conversation.
FACILITATED SOLUTIONS
About your instructor Kelly Thibodeau
I started Squarely Social on a mission to help small governments, nonprofits and business leaders engage with the people who matter most to them. Today, those places are digital places.
I believe that customers want to do business with companies that value the relationship as much (or more) than the transaction and that curiosity, empathy and integrity make you stand out in today’s marketplace.
After a corporate career launching the social media program inside a large, international financial services organization, I know it takes an open mind, persistence and commitment to find the systems that work. I’ve been helping organizations learn how to connect with their audiences and grow since 2011.
I love people and I love learning. I’ve been an instructor in post-secondary education at the University of Winnipeg, Red River College and Simon Fraser University. I’ve taught dozens of workshops, coached people one on one and delivered keynotes to large audiences.
What workshop participants have said
The Social Media Strategy that is completely tailored to our needs as a company is my biggest takeaway! It is such a helpful tool that gives clear plans and direction for our social media platforms and growth.
The Social Media Strategy Certificate Program allowed us to be intentional about social media instead of reacting and only posting in the moment. It showed me the value and importance of creating a plan, having an executable approach and becoming part of the conversation.
FAQs
Is the social media strategy certificate program a self-paced course?
No. Pre-reading is sent to you about 1 week before each class so you have time to dive deep into the work, and then get together in the live, instructor-led virtual sessions to apply your learning.
When are classes held?
Each weekly workshop is on Wednesday mornings from 9:00am to 12:00pm CST.
Are classes recorded?
Yes! If you can’t make the live sessions, recordings are available.
Can I actually use the templates or are they PDFs I have to print?
All of the templates you’ll use are fully editable documents. No need to print or make extra digital copies.
When do I get the certificate?
When you complete your organization’s social media strategy and have your 1-on-1 consultation session with me, you’ll receive a certificate to recognize the time and work you’ve invested!
Questions?
Schedule a call.
More training opportunities:
Search Engine Optimization (SEO) Copywriting Certificate
Get your website content found in search. Search is for humans, not robots.
Transform the way you plan and write blog content in this 4-week online instructor-led program.
Social Media and Website Content Accessibility Class
People want to do business with companies that believe in the same things they do.
Creating accessible social media and website content shows your audience that inclusion matters to your organization.